/* Ad Center · rediseño de agenciademarketingculiacan.com (oct-2026). FUENTE: sitio-web/sistema-diseno/SISTEMA-DISENO-ADCENTER.md + tokens.css
   (sistema visual de adcenter.com.mx
   (medidas tomadas del CSS vivo el 14-oct: H2 Gabarito 600 38/46, degradado #A652FF→#FFB03A, pastillas tinta 12 px,
   botón de degradado #1670F9→#AB51FF radio 4, tarjetas blancas radio 18 borde #E8E8F2, chips ac-pw, botón de Leo ac-wa).
   Regla de animación: TODO se ve sin JS. Lo que se esconde para animar solo se esconde bajo html.js y con movimiento permitido. */

@font-face{font-family:Gabarito;font-style:normal;font-weight:400 900;font-display:swap;src:url(/wp-content/congelado/assets/fonts/gabarito-var-latin.woff2) format("woff2");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:Gabarito;font-style:normal;font-weight:400 900;font-display:swap;src:url(/wp-content/congelado/assets/fonts/gabarito-var-latin-ext.woff2) format("woff2");unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}
@font-face{font-family:"Albert Sans";font-style:normal;font-weight:100 900;font-display:swap;src:url(/wp-content/congelado/assets/fonts/albert-sans-var-latin.woff2) format("woff2");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:"Albert Sans";font-style:normal;font-weight:100 900;font-display:swap;src:url(/wp-content/congelado/assets/fonts/albert-sans-var-latin-ext.woff2) format("woff2");unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}

:root{
  --tinta:#090055; --negro-barra:#101010; --gris-nav:#6C6B7A;
  --violeta:#A652FF; --naranja-g:#FFB03A; --azul-btn:#1670F9; --violeta-btn:#AB51FF;
  --texto:#333; --intro:#626262; --card-p:#54595F; --borde:#E8E8F2; --borde-btn:#D8D8D8;
  --fondo-suave:#F6F8FF; --lila:#F1E6FF;
  --wa:#25D366; --wa-pill:#1DA851; --wa-hover:#189447;
  --oscuro:radial-gradient(1200px 560px at 10% -6%,rgba(22,112,249,.42),transparent 62%),radial-gradient(1000px 680px at 94% 38%,rgba(166,82,255,.46),transparent 64%),linear-gradient(158deg,#06003F 0%,#120963 44%,#2B1497 100%);
  --grad-texto:linear-gradient(90deg,#A652FF,#FFB03A);
  --grad-claro:linear-gradient(92deg,#FFC46B 0%,#FF9EDA 52%,#C9A6FF 100%);
  --f-tit:Gabarito,"Albert Sans",system-ui,sans-serif;
  --f-txt:"Albert Sans",system-ui,-apple-system,"Segoe UI",sans-serif;
  --caja:1280px; --gut:20px;
  --azul-f:#E4EEFF; --azul:#0F56C4; --lilaS-f:#F1E6FF; --lilaS:#7A2BD9; --naranja-f:#FFF0D9; --naranja:#B86A00;
  --verde-f:#E3F7E6; --verde:#1F8A3A; --tintaS-f:#E7E6F5; --rosa-f:#FFE6F0; --rosa:#B8215C;
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth;scroll-padding-top:96px}
body{margin:0;background:#fff;color:var(--texto);font:400 16px/24px var(--f-txt);-webkit-font-smoothing:antialiased;overflow-x:hidden}
img,video,svg{display:block;max-width:100%}
img{height:auto}
a{color:inherit}
h1,h2,h3,p,ul,ol,figure{margin:0}
ul,ol{padding:0;list-style:none}
b,strong{font-weight:700;color:inherit}
:focus-visible{outline:3px solid var(--azul-btn);outline-offset:3px;border-radius:4px}
.ic{width:20px;height:20px;flex:0 0 auto}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.saltar{position:absolute;left:-999px;top:8px;z-index:100;background:var(--tinta);color:#fff;padding:10px 16px;border-radius:4px}
.saltar:focus{left:12px}
.caja{max-width:calc(var(--caja) + 2 * var(--gut));margin:0 auto;padding:0 var(--gut)}

/* ---------- textos con el degradado de adcenter.com.mx ---------- */
.gradient-text,.gradiente1{background:var(--grad-texto);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent;color:transparent;font-weight:700}
.gradient-text-claro{background:linear-gradient(90deg,#FFB03A,#ffd58a);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent;color:transparent;font-weight:600}
.pastilla{display:inline-block;padding:2px 8px;border-radius:4px;background:var(--tinta);color:#fff;font:700 12px/20px var(--f-txt);margin-bottom:14px}
.pastilla-clara{background:rgba(255,255,255,.18)}

/* ---------- botones (los de adcenter.com.mx) ---------- */
.gradient-button{display:inline-flex;align-items:center;justify-content:center;gap:12px;min-height:48px;padding:12px 16px;border:0;border-radius:4px;background:linear-gradient(90deg,#1670F9 0%,#AB51FF 100%);background-size:200%;background-position:50% 50%;color:#fff;font:600 18px/18px var(--f-tit);text-decoration:none;cursor:pointer;transition:all .5s ease,background-position .5s ease}
.gradient-button:hover{background-position:25% 50%;transform:translateY(-6px)}
.gradient-button .ic{width:20px;height:20px}
.ac-btn-verde{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:52px;padding:18px 28px;border:0;border-radius:4px;background:linear-gradient(90deg,#25D366 0%,#128C7E 100%);color:#fff;font:600 17px/1 var(--f-tit);text-decoration:none;transition:transform .5s ease}
.ac-btn-verde:hover{transform:translateY(-6px)}
.ac-btn-verde .ic{width:22px;height:22px}
.btn-texto{display:inline-flex;align-items:center;gap:8px;min-height:48px;padding:0 4px;color:var(--tinta);font:500 16px/16px var(--f-tit);text-decoration:none}
.btn-texto .ic{width:18px;height:18px;transition:transform .2s ease}
.btn-texto:hover .ic{transform:translateY(3px)}
.pildora{display:inline-flex;align-items:center;gap:8px;min-height:46px;padding:11px 20px;border-radius:999px;background:#fff;border:1px solid var(--borde-btn);color:var(--tinta);font:600 14px/14px var(--f-tit);text-decoration:none;transition:border-color .2s ease,background-color .2s ease}
.pildora:hover{border-color:var(--tinta);background:#FAFAFF}
.pildora .ic{width:17px;height:17px}
.pildora .ic-fl{width:15px;height:15px;margin-left:2px;transition:transform .2s ease}
.pildora:hover .ic-fl{transform:translateX(3px)}
.ic-googleads{color:#4285F4}.ic-meta{color:#0866FF}
.btn-wa-verde{display:inline-flex;align-items:center;gap:10px;min-height:52px;padding:12px 22px;border-radius:999px;background:var(--wa-pill);color:#fff;font:800 17px/1 var(--f-txt);text-decoration:none;box-shadow:0 12px 24px -10px rgba(18,140,74,.85)}
.btn-wa-verde:hover{background:var(--wa-hover)}
.btn-wa-verde .ic{width:24px;height:24px}

/* ---------- barra superior y cabecera (las de adcenter.com.mx) ---------- */
.barra{background:var(--negro-barra);color:#fff;min-height:40px;display:flex;align-items:center;justify-content:center;padding:10px 16px;text-align:center}
.barra p{font:400 16px/16px var(--f-tit)}
.cab{position:sticky;top:0;z-index:40;background:transparent;transition:background-color .3s,box-shadow .3s}
.cab:has(.cab-nav.abierto){-webkit-backdrop-filter:none!important;backdrop-filter:none!important}
.cab.cab-scroll{background:#fffffff2;-webkit-backdrop-filter:blur(12px);backdrop-filter:blur(12px);box-shadow:0 4px 32px rgba(0,0,0,.12);border-radius:0 0 12px 12px}
.hero{margin-top:-80px;padding-top:80px}
.cab-in{position:relative;max-width:calc(var(--caja) + 2 * var(--gut));margin:0 auto;padding:0 var(--gut);display:flex;align-items:center;gap:24px;min-height:80px}
.cab-logo{display:flex;align-items:center;min-height:44px}
.cab-logo img{width:172px;height:auto}
.cab-nav{display:flex;margin-left:auto}
.cab-nav a{display:flex;align-items:center;min-height:46px;padding:13px 20px;font:400 16px/20px var(--f-tit);color:var(--tinta);text-decoration:none;transition:color .2s ease}
.cab-nav a:hover{color:var(--violeta)}
.cab-nav a[aria-current="true"]{color:var(--gris-nav)}
.cab-cta{display:inline-flex;align-items:center;min-height:44px;padding:12px;border-radius:4px;background:var(--tinta);color:#fff;font:500 18px/18px var(--f-tit);text-decoration:none;white-space:nowrap}
.cab-cta:hover{background:var(--violeta)}
.cab-nav-cta{display:none!important}
.cab-cerrar{display:none}
.cab-ham{display:none;width:44px;height:44px;border:0;background:transparent;color:var(--tinta);align-items:center;justify-content:center;cursor:pointer;padding:0}
.cab-ham .ic{width:28px;height:28px}

/* ---------- HERO ---------- */
.hero{position:relative;overflow:hidden;background:
  radial-gradient(620px 420px at 78% 38%,rgba(166,82,255,.20),transparent 70%),
  radial-gradient(560px 380px at 98% 70%,rgba(22,160,249,.22),transparent 70%),
  radial-gradient(700px 400px at 8% 100%,rgba(120,190,255,.20),transparent 70%),
  linear-gradient(180deg,#fff 0%,#F7F9FF 100%)}
.hero-in{max-width:calc(var(--caja) + 2 * var(--gut));margin:0 auto;padding:46px var(--gut) 18px;display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);column-gap:40px;align-items:center}
.hero-txt{min-width:0}
.hero-txt .pastilla{margin-bottom:12px}
.hero h1{font:500 14px/20px var(--f-tit);color:var(--tinta);margin-bottom:14px}
.hero h1 .gradiente1{font-weight:500;background:none;-webkit-text-fill-color:currentColor;color:inherit}
.hero-t{font:600 48px/56px var(--f-tit);color:var(--tinta);margin-bottom:22px;max-width:15em;text-shadow:0 4px 4px rgba(0,0,0,.06)}
.hero-chips{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:22px}
.ac-pw{position:relative;display:inline-flex;align-items:center;padding:6px 14px;border-radius:999px;font:600 18px/26px var(--f-tit);text-decoration:none;transition:transform .2s ease}
.ac-pw::after{content:"";position:absolute;inset:-4px -2px}
.ac-pw:hover{transform:translateY(-2px)}
.ac-pw-azul{background:var(--azul-f);color:var(--azul)}.ac-pw-lila{background:var(--lilaS-f);color:var(--lilaS)}
.ac-pw-naranja{background:var(--naranja-f);color:var(--naranja)}.ac-pw-verde{background:var(--verde-f);color:var(--verde)}
.hero-lead{font:400 18px/26px var(--f-txt);color:var(--intro);max-width:31em;margin-bottom:28px}
.hero-lead b{color:#101010}
.hero-cta{display:flex;flex-wrap:wrap;align-items:center;gap:12px 30px;margin-bottom:34px}
.hero-google{width:214px;height:auto;filter:drop-shadow(0 6px 14px rgba(9,0,85,.10))}

/* escena: círculo con órbitas, carrusel de reels al centro y tarjetitas (ac-noti) alrededor */
.escena{position:relative;height:620px;min-width:0;--rw:250px}
.circulo{position:absolute;left:50%;top:50%;width:440px;height:440px;margin:-220px 0 0 -220px;border-radius:50%;background:radial-gradient(circle at 32% 28%,#E8F1FF 0%,#B9D3FF 45%,#C8B5FF 100%);box-shadow:inset 0 -30px 60px rgba(9,0,85,.08)}
.orbitas{position:absolute;inset:0;width:100%;height:100%;fill:none;stroke:#fff;stroke-width:1.6;opacity:.95;transform-origin:50% 50%}
/* carrusel vivo de reels: 5 a la vista, los 3 del frente se reproducen; el del centro es el protagonista */
.reels{position:absolute;inset:0;overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent 0,#000 12%,#000 88%,transparent 100%);mask-image:linear-gradient(90deg,transparent 0,#000 12%,#000 88%,transparent 100%)}
.reel{position:absolute;left:50%;top:50%;width:var(--rw);height:calc(var(--rw) * 16 / 9);margin:calc(var(--rw) * -8 / 9 + 16px) 0 0 calc(var(--rw) / -2);border-radius:22px;overflow:hidden;background:#d9e4ff;border:4px solid #fff;box-shadow:0 24px 48px rgba(9,0,85,.18);transition:transform .9s cubic-bezier(.6,0,.2,1),opacity .9s ease,filter .9s ease}
.reel video{width:100%;height:100%;object-fit:cover}
.reel figcaption{position:absolute;left:10px;top:12px;max-width:calc(100% - 92px);padding:5px 11px;border-radius:999px;background:rgba(9,0,85,.74);color:#fff;font:600 12.5px/1.3 var(--f-txt);white-space:nowrap;overflow:hidden;text-overflow:ellipsis;transition:opacity .4s ease}
.p-centro{z-index:4;transform:none}
.p-izq{z-index:3;transform:translateX(calc(var(--rw) * -.74)) scale(.8)}
.p-der{z-index:3;transform:translateX(calc(var(--rw) * .74)) scale(.8)}
.p-izq2{z-index:2;transform:translateX(calc(var(--rw) * -1.26)) scale(.62);opacity:.6;filter:saturate(.7)}
.p-der2{z-index:2;transform:translateX(calc(var(--rw) * 1.26)) scale(.62);opacity:.6;filter:saturate(.7)}
.p-fuera{z-index:1;transform:scale(.45);opacity:0;pointer-events:none}
.p-izq figcaption,.p-der figcaption,.p-izq2 figcaption,.p-der2 figcaption,.p-fuera figcaption{opacity:0}
/* visor de cámara sobre el reel del centro: "lo grabamos nosotros" */
.visor{position:absolute;z-index:5;left:50%;top:50%;width:calc(var(--rw) + 26px);height:calc(var(--rw) * 16 / 9 + 26px);margin:calc(var(--rw) * -8 / 9 + 16px - 13px) 0 0 calc((var(--rw) + 26px) / -2);pointer-events:none}
.visor i{position:absolute;width:26px;height:26px;border:3px solid #fff;filter:drop-shadow(0 2px 4px rgba(9,0,85,.35))}
.visor i:nth-child(1){left:0;top:0;border-right:0;border-bottom:0;border-radius:8px 0 0 0}
.visor i:nth-child(2){right:0;top:0;border-left:0;border-bottom:0;border-radius:0 8px 0 0}
.visor i:nth-child(3){left:0;bottom:0;border-right:0;border-top:0;border-radius:0 0 0 8px}
.visor i:nth-child(4){right:0;bottom:0;border-left:0;border-top:0;border-radius:0 0 8px 0}
.visor span{position:absolute;top:22px;right:24px;display:inline-flex;align-items:center;gap:6px;padding:4px 9px;border-radius:999px;background:rgba(0,0,0,.55);color:#fff;font:700 11px/1 var(--f-txt);letter-spacing:.08em}
.visor span::before{content:"";width:8px;height:8px;border-radius:50%;background:#FF3B30}
.cc-tag{position:absolute;z-index:6;left:50%;top:4px;transform:translateX(-50%);display:inline-flex;align-items:center;gap:8px;white-space:nowrap;padding:8px 14px 8px 12px;border-radius:999px;background:#fff;box-shadow:0 10px 24px rgba(9,0,85,.15);font:400 13px/1 var(--f-txt);color:var(--intro)}
.cc-tag b{font:600 15px/1 var(--f-tit);color:var(--naranja)}
.cc-tag span:last-child::before{content:"·";margin-right:8px;color:#B9B6CC}
.rec{width:10px;height:10px;border-radius:50%;background:#FF3B30;box-shadow:0 0 0 4px rgba(255,59,48,.18)}
@media (prefers-reduced-motion:no-preference){
  .rec,.visor span::before{animation:rec 1.4s ease-in-out infinite}
}
@keyframes rec{50%{opacity:.25}}
.ac-noti{position:absolute;z-index:5;display:flex;align-items:center;gap:10px;padding:10px 13px;border-radius:12px;background:rgba(255,255,255,.96);box-shadow:0 10px 24px rgba(9,0,85,.15);border-left:3px solid var(--cn,#A652FF);color:var(--tinta)}
.n-tx{display:flex;flex-direction:column;gap:1px;min-width:0}
.n-tx b{font:600 13.5px/18px var(--f-txt);white-space:nowrap}
.n-tx small{font:400 11.5px/15px var(--f-txt);color:#6B6B85;white-space:nowrap}
.n-mk{display:grid;place-items:center;width:30px;height:30px;border-radius:9px;background:var(--lila);color:#7A2BD9;flex:0 0 auto}
.n-mk .ic{width:17px;height:17px}
.n-web{--cn:#EA4335;top:70px;right:-12px;flex-direction:column;align-items:stretch;width:176px;padding:6px}
.n-web-vista{position:relative;aspect-ratio:16/9.3;border-radius:8px;overflow:hidden;background:#f3f4fa}
.web{position:absolute;inset:0;margin:0}
.web img{width:100%;height:100%;object-fit:cover;object-position:top center}
.web figcaption{position:absolute;right:6px;bottom:6px;padding:2px 7px;border-radius:999px;background:rgba(9,0,85,.78);color:#fff;font:600 10.5px/1.4 var(--f-txt)}
.web+.web{opacity:0}
.n-web .n-tx,.n-capa .n-tx{padding:6px 4px 0}
.n-crm{--cn:#0081FB;bottom:30px;right:-12px;padding:8px 11px}
.n-crm .crm{display:none}
.crm{display:flex;gap:4px}
.crm-ficha{display:block;width:16px;height:30px;border-radius:5px;background:#E4EEFF;position:relative}
.crm-ficha::after{content:"";position:absolute;left:3px;right:3px;top:5px;height:5px;border-radius:2px;background:#0F56C4;opacity:.6}
.crm-ficha.f2{background:#F1E6FF}.crm-ficha.f2::after{background:#7A2BD9}
.crm-ficha.f3{background:#E3F7E6}.crm-ficha.f3::after{background:#1F8A3A}
.n-chat{--cn:#25D366;left:-12px;bottom:30px;width:212px;flex-direction:column;align-items:stretch;gap:6px;padding:10px 12px;overflow:hidden}
.n-cab{display:flex;align-items:center;gap:6px;font:600 13px/1.2 var(--f-txt)}
.n-cab .ic{width:16px;height:16px}
.ic-wa{color:var(--wa)}
.ejemplo{margin-left:auto;font:600 10px/1 var(--f-txt);font-style:normal;color:#8A86A3;border:1px dashed #D9D2EE;border-radius:999px;padding:3px 7px}
.chat{display:flex;flex-direction:column;justify-content:flex-end;gap:5px;max-height:146px;overflow:hidden}
.chat li{max-width:88%;padding:6px 9px;border-radius:10px;font:500 12.5px/1.35 var(--f-txt)}
.chat .cli{align-self:flex-end;background:#DCF8C6;color:#111B21;border-bottom-right-radius:3px}
.chat .ia{align-self:flex-start;background:#F0F2F5;color:#111B21;border-bottom-left-radius:3px}
.chat .escribiendo{display:inline-flex;gap:4px;padding:9px 11px}
.chat .escribiendo i{width:6px;height:6px;border-radius:50%;background:#8696A0;animation:punto 1s infinite}
.chat .escribiendo i:nth-child(2){animation-delay:.15s}.chat .escribiendo i:nth-child(3){animation-delay:.3s}
@keyframes punto{0%,60%,100%{transform:translateY(0);opacity:.5}30%{transform:translateY(-3px);opacity:1}}
.n-capa{--cn:#FFB03A;right:-4px;bottom:64px;width:212px;flex-direction:column;align-items:stretch;padding:8px}
.n-capa img{width:100%;aspect-ratio:16/9;object-fit:cover;border-radius:8px}
.escena-pie{text-align:center;padding-top:6px;padding-bottom:28px}
.escena-pie h2{font:600 22px/28px var(--f-tit);color:var(--tinta);margin-bottom:4px}
.escena-pie p{font-size:15px;color:var(--intro)}

/* el momento orquestado: la escena se arma al cargar y luego solo hay loops suaves */
@media (prefers-reduced-motion:no-preference){
  html.js .circulo{animation:entra-circulo .9s cubic-bezier(.2,.7,.2,1) both}
  html.js .orbitas{animation:entra-op 1.2s ease .2s both,gira 80s linear 1.4s infinite}
  html.js .reels{animation:entra-reels .8s cubic-bezier(.2,.8,.2,1) .15s both}
  html.js .ac-noti{animation:entra-noti .65s cubic-bezier(.2,.8,.2,1.15) both}
  html.js .n-web{animation-delay:.45s}html.js .n-crm{animation-delay:.6s}html.js .n-chat{animation-delay:.75s}
  html.js .cc-tag,html.js .visor{animation:entra-op .7s ease .3s both}
  html.js .hero-chips li{animation:entra-chip .5s cubic-bezier(.2,.8,.2,1) both}
  html.js .hero-chips li:nth-child(2){animation-delay:.06s}html.js .hero-chips li:nth-child(3){animation-delay:.12s}html.js .hero-chips li:nth-child(4){animation-delay:.18s}
  .web{animation:webs 15s infinite}
  .web.w2{animation-delay:3s}.web.w3{animation-delay:6s}.web.w4{animation-delay:9s}.web.w5{animation-delay:12s}
  .web.w1{animation-name:webs-1}
  .crm-ficha.f1{animation:ficha 5s ease-in-out 2s infinite}
  .cinta-pista{animation:corre 52s linear infinite}
}
@keyframes entra-circulo{from{opacity:.001;transform:scale(.86)}to{opacity:1;transform:none}}
@keyframes entra-op{from{opacity:0}to{opacity:.95}}
@keyframes gira{to{transform:rotate(360deg)}}
@keyframes entra-reels{from{opacity:.001;transform:translateY(24px)}to{opacity:1;transform:none}}
@keyframes entra-noti{from{opacity:0;transform:translateY(14px) scale(.94)}to{opacity:1;transform:none}}
@keyframes entra-chip{from{opacity:0;transform:translateY(8px)}to{opacity:1;transform:none}}
@keyframes webs{0%{opacity:0}4%,20%{opacity:1}24%,100%{opacity:0}}
@keyframes webs-1{0%,20%{opacity:1}24%,96%{opacity:0}100%{opacity:1}}
@keyframes ficha{0%,30%{transform:none}45%,85%{transform:translateX(40px)}100%{transform:none}}

/* cinta tinta con los datos oficiales (la misma franja de adcenter.com.mx) */
.cinta{display:flex;overflow:hidden;background:#0B0060;color:#fff;min-height:62px;align-items:center;-webkit-mask-image:linear-gradient(90deg,transparent,#000 4%,#000 96%,transparent);mask-image:linear-gradient(90deg,transparent,#000 4%,#000 96%,transparent)}
.cinta-pista{display:flex;align-items:center;flex:0 0 auto}
.ci{display:inline-flex;align-items:center;gap:10px;padding:0 26px;font:600 16px/1 var(--f-tit);white-space:nowrap}
.ci .ic{width:26px;height:26px;padding:5px;border-radius:7px;background:rgba(255,255,255,.12)}
.ci-dato{color:var(--naranja-g);text-transform:uppercase;font-size:15px;font-weight:700;letter-spacing:.01em}
.ci-punto{width:6px;height:6px;border-radius:50%;background:rgba(255,255,255,.34)}
@keyframes corre{to{transform:translateX(-100%)}}

/* ---------- logos: una sola franja, a color, caja pareja y con aire (Fer 14-oct) ---------- */
.logos{position:relative;max-width:calc(var(--caja) + 2 * var(--gut));margin:0 auto;padding:6px 0 46px}
.logos-t{text-align:center;font:500 22px/28px var(--f-tit);color:var(--tinta);margin:0 var(--gut) 22px}
.logos-fila{display:flex;overflow:hidden;padding:18px 0;border-radius:20px;background:rgba(255,255,255,.72);box-shadow:0 8px 22px rgba(9,0,85,.07);-webkit-mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent);mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent)}
.logos-pista{display:flex;align-items:center;gap:72px;padding-right:72px;flex:0 0 auto}
.logos-pista li{display:grid;place-items:center;width:140px;height:56px}
.logos-pista img{max-width:140px;max-height:52px;width:auto;height:auto;object-fit:contain}
@media (prefers-reduced-motion:no-preference){
  .logos-pista{animation:corre 75s linear infinite}
  .logos-fila:hover .logos-pista{animation-play-state:paused}
}
@media (prefers-reduced-motion:reduce){.logos-fila,.cinta{overflow-x:auto}.logos-pista[aria-hidden],.cinta-pista+.cinta-pista{display:none}}
html:not(.js) .logos-pista[aria-hidden]{display:none}
html:not(.js) .logos-fila{overflow-x:auto}

/* ---------- secciones ---------- */
.sec{padding:120px 0}
.sec-cab{text-align:center;max-width:900px;margin:0 auto 48px}
.sec-cab-izq{text-align:left;margin-left:0}
.sec h2,.top-t,#num-t,#met-t,.faq-cab h3{font:600 38px/46px var(--f-tit);color:var(--tinta);margin-bottom:16px;text-shadow:0 4px 4px rgba(0,0,0,.06);text-wrap:balance}
.sec-intro{font:400 18px/26px var(--f-txt);color:var(--intro);max-width:46em;margin:0 auto}
.sec-intro+.sec-intro{margin-top:10px}
.sec-cab-izq .sec-intro{margin:0}

/* servicios: la textura azul y las tarjetas de adcenter.com.mx */
.servicios{background:#F5F8FF url(/wp-content/congelado/assets/img/textura-azul.webp) repeat}
.cards-serv{display:flex;flex-wrap:wrap;justify-content:center;gap:32px}
.cards-serv>li{flex:0 0 calc((100% - 64px) / 3)}
.serv{display:flex;flex-direction:column;padding:26px;background:#fff;border:1px solid var(--borde);border-radius:18px;min-height:250px;scroll-margin-top:110px;transition:transform .3s cubic-bezier(.2,.8,.2,1),box-shadow .3s ease}
.serv:hover{transform:translateY(-6px);box-shadow:0 20px 40px rgba(9,0,85,.10)}
.serv-cab{display:flex;align-items:center;gap:14px;margin-bottom:14px}
.serv-ic{width:68px;height:68px;flex:0 0 auto;border-radius:50%;transition:transform .45s cubic-bezier(.3,1.6,.5,1)}
.serv:hover .serv-ic{transform:rotate(-10deg) scale(1.06)}
span.serv-ic{display:grid;place-items:center;width:56px;height:56px;margin:6px;box-shadow:0 0 0 6px var(--f)}
span.serv-ic .ic{width:28px;height:28px;color:#fff}
.serv-ic-amarillo{--f:#FFE7AE;background:#E3A40B}
.serv-ic-aqua{--f:#BFEDE6;background:#14998D}
.serv-som{font:700 12px/16px var(--f-txt);color:#7A2BD9;margin-bottom:2px}
.serv h3{font:600 22px/28px var(--f-tit);color:var(--tinta)}
.serv-p{font:400 16px/24px var(--f-txt);color:var(--card-p);margin-bottom:6px}
.serv-ias{display:flex;gap:8px;margin:6px 0}
.serv-ias span{display:grid;place-items:center;width:34px;height:34px;border-radius:10px;background:#F5F6FB}
.serv-ias .ic{width:19px;height:19px}
.ia-openai{color:#000}.ia-googlegemini{color:#8E75B2}.ia-perplexity{color:#1FB8CD}
.serv-mas{margin-bottom:14px}
.serv-mas summary{display:inline-flex;align-items:center;gap:8px;min-height:46px;cursor:pointer;font:600 14px/1 var(--f-tit);color:#7A2BD9;list-style:none}
.serv-mas summary::-webkit-details-marker{display:none}
.serv-mas summary::after{content:"";width:7px;height:7px;border-right:2px solid currentColor;border-bottom:2px solid currentColor;transform:rotate(45deg) translateY(-2px);transition:transform .2s ease}
.serv-mas[open] summary::after{transform:rotate(-135deg)}
.serv-li{display:flex;flex-direction:column;gap:6px;padding-top:2px}
.serv-li li{display:flex;gap:8px;font-size:14.5px;line-height:1.4;color:var(--card-p)}
.serv-li .ic{width:17px;height:17px;color:#1F8A3A;margin-top:1px}
.serv-enls{margin-top:auto;display:flex;flex-wrap:wrap;gap:8px}
.serv-pie{margin-top:40px;text-align:center;color:var(--intro);font-size:16px}
.serv-pie b{color:var(--tinta)}

/* impacto local: la sección oscura de adcenter.com.mx */
.local{background:var(--oscuro);color:#fff;padding:120px 0}
.local-in{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:56px;align-items:center}
.local h2{color:#fff}
.local-txt p:not(.pastilla){color:rgba(255,255,255,.76);font:400 17px/29px var(--f-txt)}
.local-txt b{color:#fff}
.ciudades{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:16px;align-items:start}
.ciudad{position:relative;padding:24px;border-radius:16px;background:rgba(255,255,255,.07);border:1px solid rgba(255,255,255,.16)}
.ciudad>.ic{width:34px;height:34px;padding:7px;border-radius:10px;background:rgba(255,255,255,.12);color:#C9A6FF;margin-bottom:12px}
.ciudad-n{font:600 22px/28px var(--f-tit);color:#fff;margin-bottom:4px}
.ciudad p{color:rgba(255,255,255,.7);font-size:14.5px;line-height:1.5}
.ciudad .ciudad-n{color:#fff}
.ciudad-tag{position:absolute;top:20px;right:20px;font:700 12px/1 var(--f-txt);padding:6px 10px;border-radius:999px;background:rgba(255,255,255,.14);border:1px solid rgba(255,255,255,.2);color:#fff}
.ciudad.aqui{border-color:rgba(201,166,255,.6)}
.ciudad-enls{display:flex;flex-wrap:wrap;gap:8px;margin-top:14px}
.ciudad-enls a{display:inline-flex;align-items:center;min-height:44px;padding:11px 18px;border-radius:999px;background:#fff;color:var(--tinta);font:600 14px/14px var(--f-tit);text-decoration:none}
.ciudad-enls a:hover{background:var(--lila)}

/* proyectos */
.proyectos{background:#fff}
.cards-proy{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:24px}
.proy{grid-column:span 2;padding:14px 14px 20px;border:1px solid var(--borde);border-radius:18px;background:#fff;transition:transform .3s cubic-bezier(.2,.8,.2,1),box-shadow .3s ease}
.proy:hover{transform:translateY(-6px);box-shadow:0 20px 40px rgba(9,0,85,.10)}
.proy:nth-child(4),.proy:nth-child(5){grid-column:span 3}
.proy-marco{border-radius:12px;overflow:hidden;background:#F6F4FC;margin-bottom:16px;box-shadow:0 4px 12px rgba(0,0,0,.12)}
.proy-vista{aspect-ratio:16/10;display:grid;place-items:center;overflow:hidden}
.con-captura .proy-vista{aspect-ratio:16/9}
.proy-vista img{width:100%;height:100%;object-fit:contain}
.proy-pendiente{display:flex;flex-direction:column;align-items:center;gap:8px;font:600 14px/1.2 var(--f-txt);color:#8A86A3}
.sin-captura .proy-vista{background:repeating-linear-gradient(135deg,#FBFAFF 0 12px,#F3F0FB 12px 24px)}
.m-barra{display:flex;gap:5px;padding:8px 10px;border-bottom:1px solid var(--borde)}
.m-barra i{width:8px;height:8px;border-radius:50%;background:#E3DEF2}
.proy-pie{display:flex;align-items:center;justify-content:space-between;gap:12px;margin:0 6px 12px;min-height:44px}
.proy-logo{display:flex;align-items:center;height:44px;max-width:60%}
.proy-logo img{max-height:40px;max-width:100%;width:auto;height:auto;object-fit:contain}
.proy-tipo{display:inline-block;flex:none;padding:2px 8px;border-radius:4px;background:var(--tinta);color:#fff;font:700 12px/20px var(--f-txt)}
.proy h3{font:600 22px/28px var(--f-tit);color:var(--tinta);margin:0 6px}
.proy-giro{font-size:15px;line-height:22px;color:var(--card-p);margin:2px 6px 0}

/* especialidades: 12 tarjetas parejas, cada una con 3 o más clientes reales */
.giros{background:var(--fondo-suave)}
.cards-giro{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}
.giro{display:flex;flex-direction:column;padding:24px;border-radius:18px;background:#fff;border:1px solid var(--borde);transition:transform .3s cubic-bezier(.2,.8,.2,1),box-shadow .3s ease}
.giro:hover{transform:translateY(-6px);box-shadow:0 20px 40px rgba(9,0,85,.10)}
.giro-t{display:grid;grid-template-columns:auto 1fr;align-items:center;column-gap:14px;margin-bottom:18px}
.giro-t .ic{width:48px;height:48px;padding:11px;border-radius:50%;background:var(--lila);color:#7A2BD9;box-shadow:0 0 0 6px #F8F2FF;margin:6px}
.giro-t span{font:600 20px/26px var(--f-tit);color:var(--tinta)}
.giro-t small{font:500 13px/18px var(--f-txt);color:var(--intro)}
.cards-giro>li:nth-child(4n+2) .giro-t .ic{background:var(--azul-f);color:var(--azul);box-shadow:0 0 0 6px #F1F6FF}
.cards-giro>li:nth-child(4n+3) .giro-t .ic{background:var(--naranja-f);color:var(--naranja);box-shadow:0 0 0 6px #FFF8EC}
.cards-giro>li:nth-child(4n) .giro-t .ic{background:var(--verde-f);color:var(--verde);box-shadow:0 0 0 6px #F1FBF3}
.giro-logos{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:10px;margin-bottom:16px}
.giro-logos li{display:grid;place-items:center;height:56px;padding:8px;border-radius:12px;background:#FAFAFD;border:1px solid #F0EFF7}
.giro-logos img{max-width:100%;max-height:36px;width:auto;height:auto;object-fit:contain}
.giro-logos .giro-txt{font:600 13.5px/1.2 var(--f-tit);color:var(--tinta);text-align:center}
.giro-nombres{display:flex;flex-wrap:wrap;gap:6px}
.giro-nombres li{padding:4px 10px;border-radius:999px;background:#F5F6FB;font:500 13px/1.35 var(--f-txt);color:var(--card-p)}

/* capacitaciones (sin fotos, Fer 14-oct) */
.capa{background:#fff}
.capa-in{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.1fr);gap:64px;align-items:center}
.capa-txt>p:not(.pastilla){font:400 18px/26px var(--f-txt);color:var(--intro);margin-bottom:28px}
.capa-txt b{color:var(--tinta)}
.capa-cards{display:flex;flex-direction:column;gap:16px}
.capa-cards li{display:grid;grid-template-columns:auto 1fr;column-gap:16px;align-items:center;padding:22px 24px;border-radius:18px;background:#fff;border:1px solid var(--borde)}
.capa-cards .ic{grid-row:span 2;width:50px;height:50px;padding:12px;border-radius:50%;background:var(--lila);color:#7A2BD9;box-shadow:0 0 0 6px #F8F2FF;margin:6px}
.capa-cards li:nth-child(2) .ic{background:var(--azul-f);color:var(--azul);box-shadow:0 0 0 6px #F1F6FF}
.capa-cards li:nth-child(3) .ic{background:var(--naranja-f);color:var(--naranja);box-shadow:0 0 0 6px #FFF8EC}
.capa-cards h3{font:600 20px/26px var(--f-tit);color:var(--tinta)}
.capa-cards p{font:400 15px/22px var(--f-txt);color:var(--card-p)}

/* top 10 */
.top{background:var(--fondo-suave)}
.ag{display:flex;flex-direction:column;padding:26px;border-radius:18px;background:#fff;border:1px solid var(--borde)}
.ag.ag-uno{display:grid;grid-template-columns:minmax(0,.62fr) minmax(0,2fr);gap:36px;padding:38px;background:var(--oscuro);color:#fff;border:0;margin-bottom:24px;box-shadow:0 30px 60px -30px rgba(9,0,85,.6)}
.ag-uno-cab{display:flex;flex-direction:column;gap:18px;align-items:flex-start}
.ag.ag-uno .cinta-uno{display:inline-flex;align-items:center;gap:10px;font:600 20px/1 var(--f-tit);color:#fff}
.ag.ag-uno .cinta-uno img{width:34px;height:auto}
.ag-logo-ac{width:180px;background:#fff;border-radius:12px;padding:12px 14px;box-sizing:content-box}
.ag.ag-uno h3{font:600 30px/36px var(--f-tit);color:#fff;margin-bottom:10px}
.ag.ag-uno p{color:rgba(255,255,255,.78);font:400 16px/26px var(--f-txt)}
.ag.ag-uno .ag-sd{color:#C9A6FF;font-weight:700;margin:16px 0 10px}
.ag.ag-uno .ag-li{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:8px 18px;margin-bottom:24px}
.ag.ag-uno .ag-li li{display:flex;gap:8px;color:#fff;font-size:15.5px;padding:0;background:none;border-radius:0}
.ag.ag-uno .ag-li .ic{color:#7CE3A1;width:18px;height:18px;margin-top:3px}
.btn-claro{display:inline-flex;align-items:center;gap:10px;min-height:46px;padding:12px 20px;border-radius:999px;background:#fff;color:var(--tinta);font:600 15px/1 var(--f-tit);text-decoration:none}
.btn-claro .ic{width:17px;height:17px}
.btn-claro:hover{background:var(--lila)}
.ag-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}
.ag-logo{height:60px;display:flex;align-items:center;margin-bottom:16px}
.ag-logo img{max-height:56px;max-width:170px;width:auto;object-fit:contain}
.ag h3{font:600 22px/28px var(--f-tit);color:var(--tinta);margin-bottom:8px}
.ag-desc{font:400 16px/24px var(--f-txt);color:var(--card-p)}
html.js .ag.corto .ag-mas{display:none}
.ag-desc+.ag-desc{margin-top:8px}
.ag-maps{margin-top:10px;display:inline-flex;align-self:flex-start;padding:4px 10px;border-radius:999px;background:#FFF6E0;color:#7D5A00;font:600 13px/1.4 var(--f-txt)}
.ag.ag-uno .ag-maps{background:rgba(255,255,255,.14);color:#FFD58A}
.ag-leer{align-self:flex-start;min-height:44px;padding:0;border:0;background:none;color:#7A2BD9;font:600 14px/1 var(--f-tit);cursor:pointer}
.ag .ag-sd{font:600 14px/1.2 var(--f-tit);color:var(--tinta);margin:12px 0 8px}
.ag .ag-li{display:flex;flex-wrap:wrap;gap:6px;margin-bottom:18px}
.ag .ag-li li{padding:4px 10px;border-radius:999px;background:#F5F6FB;font-size:13px;line-height:1.35;color:var(--card-p)}
.ag-btn{margin-top:auto;align-self:flex-start;display:inline-flex;align-items:center;gap:8px;min-height:46px;padding:11px 20px;border-radius:999px;border:1px solid var(--borde-btn);font:600 14px/14px var(--f-tit);color:var(--tinta);text-decoration:none;background:#fff}
.ag-btn .ic{width:15px;height:15px}
.ag-btn:hover{border-color:var(--tinta)}
.ag-btn-sin{color:#8A86A3;border-style:dashed}
.conclusion{margin-top:40px;padding:30px;border-radius:18px;background:#fff;border:1px solid var(--borde)}
.conclusion p+p{margin-top:10px}
.conclusion p:not(.pastilla){color:var(--card-p);font-size:16px;line-height:26px}
.conclusion b{color:var(--tinta)}

/* por qué + vs */
.porque{background:#fff}
.cards-pq{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px;margin-bottom:90px}
.cards-pq li{padding:26px;border-radius:18px;background:#fff;border:1px solid var(--borde)}
.cards-pq .ic{width:54px;height:54px;padding:13px;border-radius:50%;background:var(--lila);color:#7A2BD9;box-shadow:0 0 0 6px #F8F2FF;margin:4px 0 18px 4px}
.cards-pq li:nth-child(2) .ic{background:var(--azul-f);color:var(--azul);box-shadow:0 0 0 6px #F1F6FF}
.cards-pq li:nth-child(3) .ic{background:var(--verde-f);color:var(--verde);box-shadow:0 0 0 6px #F1FBF3}
.cards-pq li:nth-child(4) .ic{background:var(--naranja-f);color:var(--naranja);box-shadow:0 0 0 6px #FFF8EC}
.cards-pq li:nth-child(5) .ic{background:var(--tintaS-f);color:var(--tinta);box-shadow:0 0 0 6px #F3F3FA}
.cards-pq li:nth-child(6) .ic{background:var(--rosa-f);color:var(--rosa);box-shadow:0 0 0 6px #FFF3F8}
.cards-pq h3{font:600 22px/28px var(--f-tit);color:var(--tinta);margin-bottom:6px}
.cards-pq p{font:400 16px/24px var(--f-txt);color:var(--card-p)}
.vs-t{text-align:center}
.vs-cols{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:30px}
.vs-col{padding:30px;border-radius:18px}
.vs-no{background:#FFF6F6;border:1px solid #F3DADA}
.vs-si{background:var(--oscuro);color:#fff}
.vs-cab{display:flex;align-items:center;gap:10px;font:600 22px/28px var(--f-tit);margin-bottom:16px}
.vs-no .vs-cab{color:#A12B2B}
.vs-col ul{display:flex;flex-direction:column;gap:12px}
.vs-col li{padding-left:30px;position:relative;font-size:16px;line-height:24px}
.vs-no li{color:#5B3C3C}
.vs-si li{color:rgba(255,255,255,.88)}
.vs-col li::before{content:"";position:absolute;left:0;top:1px;width:20px;height:20px;border-radius:50%;background:#F2C6C6 url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23A12B2B' stroke-width='3' stroke-linecap='round'%3E%3Cpath d='M7 7l10 10M17 7L7 17'/%3E%3C/svg%3E") center/11px no-repeat}
.vs-si li::before{background-color:#61CE70;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23fff' stroke-width='3.2' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M6 12.5l4 4L18 8'/%3E%3C/svg%3E");background-size:12px}

/* números (como los de adcenter.com.mx: cifra grande, etiqueta ligera) */
.numeros{background:var(--fondo-suave)}
.cifras{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px 32px;max-width:980px;margin:0 auto}
.cifras li{display:flex;flex-direction:column;text-align:center;padding:10px 6px}
.cifra{order:1;font:400 52px/1.1 var(--f-tit);color:var(--tinta);font-variant-numeric:tabular-nums}
.cifra-et{order:2;font:300 18px/45px var(--f-txt);color:#101010}
.cifras li>p:last-child{order:3;font-size:14px;line-height:20px;color:var(--intro);margin-top:4px}
.numeros-pie{max-width:760px;margin:30px auto 0;text-align:center;color:var(--intro);font-size:16px}
.numeros-pie b{color:var(--tinta)}

/* metodología */
.metodo{background:#fff}
.pasos{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}
.pasos li{padding:26px;border-radius:18px;background:#fff;border:1px solid var(--borde)}
.paso-n{display:inline-grid;place-items:center;width:46px;height:46px;border-radius:50%;background:var(--lila);color:#7A2BD9;font:600 18px/1 var(--f-tit);margin:4px 0 16px 4px;box-shadow:0 0 0 6px #F8F2FF}
.pasos li:nth-child(3n+2) .paso-n{background:var(--azul-f);color:var(--azul);box-shadow:0 0 0 6px #F1F6FF}
.pasos li:nth-child(3n) .paso-n{background:var(--naranja-f);color:var(--naranja);box-shadow:0 0 0 6px #FFF8EC}
.pasos h3{font:600 22px/28px var(--f-tit);color:var(--tinta);margin-bottom:8px}
.pasos p{font:400 16px/24px var(--f-txt);color:var(--card-p)}
.ventaja{display:flex;gap:8px;margin-top:14px;font-weight:600!important;color:#1F8A3A!important;font-size:14.5px!important;line-height:20px!important}
.ventaja .ic{width:18px;height:18px}
.metodo-pq{margin-top:24px;padding:32px;border-radius:18px;background:var(--lila)}
.metodo-pq h3{font:600 26px/32px var(--f-tit);color:var(--tinta);margin-bottom:10px}
.metodo-pq p{color:var(--texto);font-size:16px;line-height:26px}
.metodo-pq b{color:var(--tinta)}

/* guía */
.guia{background:var(--fondo-suave)}
.preguntas{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:16px;counter-reset:pr}
.preguntas li{counter-increment:pr;position:relative;padding:22px 24px 22px 70px;border-radius:18px;background:#fff;border:1px solid var(--borde)}
.preguntas li::before{content:counter(pr);position:absolute;left:22px;top:21px;width:32px;height:32px;border-radius:50%;background:var(--tinta);color:#fff;font:600 14px/32px var(--f-tit);text-align:center}
.preguntas b{display:block;font:600 18px/24px var(--f-tit);color:var(--tinta);margin-bottom:6px}
.preguntas span{display:block;font-size:15px;line-height:22px;color:var(--card-p)}
.guia-extra{margin-top:24px;padding:28px 30px;border-radius:18px;background:var(--oscuro);color:#fff}
.guia-extra h3{font:600 22px/28px var(--f-tit);margin-bottom:10px}
.guia-extra ul{list-style:disc;padding-left:20px}
.guia-extra li{color:rgba(255,255,255,.82);margin:4px 0}

/* faq (como el de adcenter.com.mx: cajas con borde y un +) */
.faq{background:#fff}
.faq-in{display:grid;grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);gap:56px;align-items:start}
.faq-cab>p{color:var(--intro);font:400 18px/26px var(--f-txt)}
.faq-mas{margin-top:28px;padding:24px;border-radius:18px;background:var(--fondo-suave);border:1px solid var(--borde)}
.faq-mas p{margin-bottom:16px;color:var(--texto)}
.faq-mas b{color:var(--tinta)}
.faq-lista{display:flex;flex-direction:column;gap:12px}
.faq-lista details{border-radius:6px;background:#fff;border:1px solid #D5D8DC}
.faq-lista summary{list-style:none;cursor:pointer;display:flex;align-items:center;gap:14px;min-height:60px;padding:24px;font:600 18px/28px var(--f-txt);color:var(--tinta)}
.faq-lista summary::-webkit-details-marker{display:none}
.faq-lista summary::after{content:"+";margin-left:auto;flex:0 0 auto;font:400 26px/1 var(--f-tit);color:var(--tinta);transition:transform .2s ease}
.faq-lista details[open] summary::after{transform:rotate(45deg)}
.faq-lista details>div{padding:0 24px 24px;color:var(--intro);font-size:16px;line-height:24px}
.faq-lista details>div p+p{margin-top:8px}

/* contacto */
.contacto{position:relative;overflow:hidden;background:radial-gradient(520px 420px at 12% 8%,rgba(22,112,249,.45),transparent 70%),radial-gradient(560px 460px at 96% 90%,rgba(166,82,255,.45),transparent 70%),linear-gradient(135deg,#090055 0%,#141a8f 55%,#3b1fb0 100%);color:#fff}
.cto-in{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:56px;align-items:start}
.contacto h2{color:#fff}
.cto-txt>p:not(.pastilla){color:rgba(255,255,255,.76);font:400 17px/29px var(--f-txt);margin-bottom:24px}
.cto-leo{display:flex;align-items:center;gap:14px;margin-bottom:22px}
.cto-leo img{width:64px;height:64px;border-radius:50%;object-fit:cover;border:3px solid #fff}
.cto-leo p{display:flex;flex-direction:column}
.cto-leo span{font-size:14px;color:rgba(255,255,255,.7)}
.cto-leo b{color:#fff;font:600 20px/26px var(--f-tit)}
.cto-datos{display:flex;flex-direction:column;gap:12px;margin-top:26px}
.cto-datos li{display:grid;grid-template-columns:22px auto;column-gap:12px;align-items:center}
.cto-datos .ic{grid-row:span 2;color:#C9A6FF}
.cto-datos span{font-size:13.5px;color:rgba(255,255,255,.65)}
.cto-datos a{display:inline-flex;align-items:center;min-height:44px;color:#fff;font-weight:700;text-decoration:none}
.cto-form{display:grid;grid-template-columns:1fr 1fr;gap:16px 14px;padding:32px;border-radius:16px;background:#fff;color:var(--texto);border:3px solid transparent;background:linear-gradient(#fff,#fff) padding-box,linear-gradient(120deg,#25D366,#1670F9,#A652FF,#FFB03A) border-box}
.cto-form .ancho{grid-column:1/-1}
.cto-form-cab{grid-column:1/-1;display:flex;align-items:center;gap:12px;padding-bottom:16px;border-bottom:1px solid #ECECF3}
.cto-form-wa{display:grid;place-items:center;width:46px;height:46px;border-radius:50%;background:#25D366;color:#fff;flex:none}
.cto-form-wa .ic{width:26px;height:26px}
.cto-form-cab b{display:block;font:600 20px/24px var(--f-tit);color:var(--tinta)}
.cto-form-cab small{display:block;font-size:14px;color:var(--intro)}
.cto-form label{display:block;font:600 14px/20px var(--f-txt);color:var(--tinta);margin-bottom:6px}
.cto-form input,.cto-form textarea{width:100%;min-height:50px;padding:12px 14px;border-radius:8px;border:1px solid #D8D8D8;font:400 16px/1.4 var(--f-txt);color:var(--tinta);background:#fff}
.cto-form input:focus,.cto-form textarea:focus{outline:none;border-color:#1670F9;box-shadow:0 0 0 3px rgba(22,112,249,.18)}
.cto-vista{padding:12px 14px;border-radius:10px;background:#E9E4DC}
.cto-vista span{display:block;font:700 11px/1.2 var(--f-txt);letter-spacing:.06em;text-transform:uppercase;color:#6B6157;margin-bottom:6px}
.cto-vista p{display:inline-block;max-width:100%;padding:7px 10px;border-radius:9px 0 9px 9px;background:#D9FDD3;color:#111B21;font-size:14.5px;line-height:1.42;float:right;overflow-wrap:anywhere}
.cto-vista::after{content:"";display:block;clear:both}
.cto-form .ac-btn-verde{width:100%}
.cto-nota{text-align:center;font-size:13px;line-height:18px;color:var(--intro)}

/* puente y pie */
.acp-puente{background:#06003F;color:#fff;padding:60px 0;border-top:1px solid rgba(255,255,255,.08)}
.acp-puente h2{font:600 32px/40px var(--f-tit);margin-bottom:12px}
.acp-puente p:not(.pastilla){color:rgba(255,255,255,.76);max-width:62ch;font-size:17px;line-height:28px}
.pie{background:radial-gradient(700px 360px at 20% 30%,rgba(166,82,255,.08),transparent 70%),radial-gradient(700px 360px at 85% 60%,rgba(22,112,249,.10),transparent 70%),#F8F9FF;padding:74px 0 0;color:#2F2F2F}
.pie-g{max-width:calc(var(--caja) + 40px);margin:0 auto;padding:0 20px 46px;display:grid;grid-template-columns:1.3fr 1fr 1fr;gap:56px}
.pie-logo{width:200px;height:auto;margin-bottom:22px}
.pie-p{font:300 14px/20px var(--f-txt);color:#2F2F2F;max-width:240px}
.pie-t{font:600 20px/24px var(--f-tit);color:var(--tinta);margin-bottom:12px}
.pie ul a{display:inline-flex;align-items:center;gap:10px;min-height:34px;font:300 16px/24px var(--f-txt);color:var(--tinta);text-decoration:none;transition:color .3s}
.pie ul a:hover{color:var(--violeta)}
.pie-cto .ic{width:18px;height:18px}
.redes{display:flex;gap:12px;margin-top:14px}
.pie .redes a{display:grid;place-items:center;gap:0;width:44px;height:44px;min-height:0;border-radius:50%;background:rgba(21,26,67,.48);color:#fff}
.pie .redes a:hover{background:var(--violeta);color:#fff}
.redes svg{width:20px;height:20px}
.pie-barra{background:#101010;min-height:40px;padding:10px max(20px,calc((100% - 1280px) / 2)) 84px;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap}
.pie-barra p{font:400 16px/20px var(--f-tit);color:#fff;max-width:calc(var(--caja));}
.pie-barra b{font-weight:700}

/* ---------- Leo: el mismo botón y la misma ventanita de adcenter.com.mx (wa-flotante.css), con opción de llamar ---------- */
.ac-wa{position:fixed;right:max(18px,env(safe-area-inset-right));bottom:calc(18px + env(safe-area-inset-bottom));z-index:9990;display:inline-flex;align-items:center;gap:12px;padding:8px 20px 8px 8px;border-radius:999px;background:var(--wa-pill);color:#fff;text-decoration:none;font-family:var(--f-txt);box-shadow:0 18px 40px -14px rgba(18,140,74,.75),0 3px 10px rgba(0,0,0,.12);transition:transform .25s ease,box-shadow .18s ease,background .18s ease,opacity .25s ease}
.ac-wa:hover{transform:translateY(-2px) scale(1.02);background:var(--wa-hover)}
.ac-wa-foto{width:50px;height:50px;border-radius:50%;object-fit:cover;flex:none;border:3px solid #fff;background:#fff}
.ac-wa-txt{display:flex;flex-direction:column;line-height:1.12}
.ac-wa-txt small{font-size:13px;font-weight:600;color:rgba(255,255,255,.92)}
.ac-wa-txt b{font-size:19px;font-weight:800;color:#fff;letter-spacing:-.01em}
.ac-wa-logo{position:relative;width:34px;height:34px;display:flex;align-items:center;justify-content:center;flex:none}
.ac-wa-logo svg{width:32px;height:32px;color:#fff}
.ac-wa-punto{position:absolute;top:-12px;right:-12px;min-width:21px;height:21px;border-radius:99px;background:#E5484D;color:#fff;font:700 12px/21px var(--f-txt);text-align:center;box-shadow:0 0 0 2px #fff;display:none}
.ac-wa.con-aviso .ac-wa-punto{display:block}
@media (prefers-reduced-motion:no-preference){.ac-wa::after{content:"";position:absolute;inset:0;border-radius:inherit;box-shadow:0 0 0 0 rgba(37,211,102,.55);animation:acWaAnillo 2.4s ease-out 1.2s 3;pointer-events:none}}
@keyframes acWaAnillo{0%{box-shadow:0 0 0 0 rgba(37,211,102,.55)}100%{box-shadow:0 0 0 16px rgba(37,211,102,0)}}
@keyframes acWaSube{from{opacity:0;transform:translateY(8px)}to{opacity:1;transform:none}}
.ac-wa-panel{position:fixed;z-index:9992;right:max(18px,env(safe-area-inset-right));bottom:calc(96px + env(safe-area-inset-bottom));width:min(390px,calc(100vw - 36px));max-height:calc(100vh - 124px);display:flex;flex-direction:column;border-radius:18px;overflow:hidden;background:#EFEAE2;box-shadow:0 32px 72px -24px rgba(0,0,0,.5);font-family:var(--f-txt)}
@media (prefers-reduced-motion:no-preference){.ac-wa-panel{animation:acWaSube .3s ease}}
.ac-wa-cab{display:flex;align-items:center;gap:11px;background:#008069;color:#fff;padding:12px 14px}
.ac-wa-cab img{width:44px;height:44px;border-radius:50%;object-fit:cover;background:#fff}
.ac-wa-cab b{display:block;font-size:16.5px;font-weight:700;line-height:1.2}
.ac-wa-cab small{display:block;font-size:12.5px;line-height:1.3;opacity:.9;margin-top:1px}
.ac-wa-cab .est{color:#FFD166}
.ac-wa-cab button{margin-left:auto;width:44px;height:44px;border:0;border-radius:50%;background:rgba(255,255,255,.14);color:#fff;cursor:pointer;flex:none;display:grid;place-items:center}
.ac-wa-cab button:hover{background:rgba(255,255,255,.26)}
.ac-wa-cuerpo{padding:14px 12px 10px;display:flex;flex-direction:column;gap:6px;overflow:auto;background-color:#EFEAE2;background-image:radial-gradient(rgba(0,0,0,.035) 1.2px,transparent 1.6px),radial-gradient(rgba(0,0,0,.025) 1px,transparent 1.4px);background-size:22px 22px,13px 13px;background-position:0 0,7px 9px}
.ac-wa-dia{align-self:center;background:#fff;color:#54656F;font-size:11.5px;font-weight:600;padding:5px 10px;border-radius:8px;box-shadow:0 1px .5px rgba(11,20,26,.13);margin-bottom:4px;text-transform:uppercase;letter-spacing:.02em}
.ac-wa-msj{position:relative;max-width:86%;align-self:flex-start;background:#fff;border-radius:0 9px 9px 9px;padding:7px 10px 18px;font-size:14.5px;line-height:1.42;color:#111B21;box-shadow:0 1px .5px rgba(11,20,26,.13)}
.ac-wa-msj::before{content:"";position:absolute;top:0;left:-7px;border-width:0 8px 9px 0;border-style:solid;border-color:transparent #fff transparent transparent}
.ac-wa-msj .hora{position:absolute;right:9px;bottom:4px;font-size:11px;color:#667781}
.ac-wa-msj b{color:#111B21}
.ac-wa-pie{display:block;padding:12px;background:#F0F2F5}
.ac-wa-enviar,.ac-wa-llamar{display:flex;align-items:center;justify-content:center;gap:10px;width:100%;min-height:56px;padding:0 18px;border-radius:999px;text-decoration:none;font:800 18px/1 var(--f-txt);letter-spacing:-.01em;transition:background .15s,transform .15s}
.ac-wa-enviar{background:var(--wa-pill);color:#fff;box-shadow:0 12px 24px -10px rgba(18,140,74,.85)}
.ac-wa-enviar:hover{background:var(--wa-hover);transform:translateY(-1px)}
.ac-wa-enviar svg,.ac-wa-llamar svg{width:24px;height:24px;flex:none}
.ac-wa-llamar{margin-top:8px;background:#fff;color:#111B21;border:1px solid #D1D7DB;font-weight:700;font-size:17px}
.ac-wa-llamar svg{color:#008069}
.ac-wa-llamar:hover{background:#F7F8FA}
.ac-wa-nota{margin:9px 4px 0;font-size:12.5px;color:#54656F;text-align:center;line-height:1.4}
.ac-wa-nota b{color:#111B21}
.ac-wa-globo{position:fixed;z-index:9991;right:max(18px,env(safe-area-inset-right));bottom:calc(96px + env(safe-area-inset-bottom));width:min(330px,calc(100vw - 36px));background:#fff;border-radius:16px;padding:10px 14px 13px;cursor:pointer;box-shadow:0 24px 50px -18px rgba(0,0,0,.35),0 1px 3px rgba(0,0,0,.08);font-family:var(--f-txt)}
@media (prefers-reduced-motion:no-preference){.ac-wa-globo{animation:acWaSube .35s ease}}
.ac-wa-globo-app{display:flex;align-items:center;gap:6px;font-size:12px;font-weight:700;color:var(--wa-pill);margin-bottom:7px}
.ac-wa-globo-app svg{width:14px;height:14px;color:var(--wa)}
.ac-wa-globo-app span{color:#8696A0;font-weight:500}
.ac-wa-globo-fila{display:flex;gap:11px;align-items:flex-start}
.ac-wa-globo img{width:42px;height:42px;border-radius:50%;object-fit:cover;flex:none}
.ac-wa-globo p{margin:0;font-size:14.5px;line-height:1.42;color:#111B21;padding-right:22px}
.ac-wa-globo p .nom{display:block;font-size:14px;font-weight:700;margin-bottom:1px}
.ac-wa-globo button{position:absolute;top:2px;right:2px;width:44px;height:44px;border:0;background:none;color:#8696A0;cursor:pointer;border-radius:50%;display:grid;place-items:center}
.ac-wa-globo button:hover{background:#F0F2F5}
body:has(.cab-nav.abierto) .ac-wa,body:has(.cab-nav.abierto) .ac-wa-globo,body:has(.cab-nav.abierto) .ac-wa-panel{display:none}

/* ---------- responsive ---------- */
@media (max-width:1366px){:root{--gut:48px}}
@media (max-width:1200px){
  .cards-serv>li{flex-basis:calc((100% - 32px) / 2)}
  .escena{--rw:220px}
}
@media (max-width:1100px){.escena{--rw:200px;height:560px}.n-web{width:160px}.n-chat{width:196px}}
@media (max-width:1023px){
  :root{--gut:32px}
  .cab-in{min-height:70px}
  .hero{margin-top:-70px;padding-top:70px}
  .cab-ham{display:inline-flex}
  .cab-logo{position:absolute;left:50%;transform:translateX(-50%)}
  .cab-nav{position:fixed;left:0;top:0;bottom:0;width:360px;max-width:86vw;z-index:100;flex-direction:column;margin:0;padding:64px 24px 24px;background:#fff;border-radius:0 24px 24px 0;box-shadow:0 0 0 100vmax rgba(0,0,0,0);transform:translateX(-105%);visibility:hidden;transition:transform .35s cubic-bezier(.2,.8,.2,1),visibility 0s linear .35s,box-shadow .35s;overflow-y:auto}
  .cab-nav.abierto{transform:none;visibility:visible;box-shadow:0 0 0 100vmax rgba(0,0,0,.8);transition:transform .35s cubic-bezier(.2,.8,.2,1),visibility 0s,box-shadow .35s}
  .cab-nav a{min-height:56px;font-size:24px;line-height:28px;padding:14px 16px}
  .cab-nav .cab-nav-cta{display:inline-flex!important;align-self:flex-start;margin:18px 16px 0;min-height:44px;padding:12px;border-radius:4px;background:var(--tinta);color:#fff;font:500 18px/18px var(--f-tit)}
  .cab-cerrar{display:grid;place-items:center;position:absolute;top:12px;right:12px;width:44px;height:44px;border:0;border-radius:50%;background:#F3F3F8;color:var(--tinta);cursor:pointer}
  .cab-cta{margin-left:auto;font-size:15px;padding:10px 12px}
  .hero-in{grid-template-columns:minmax(0,1fr);padding-top:32px}
  .hero-txt{max-width:720px}
  .escena{--rw:230px;height:600px;max-width:640px;width:100%;margin:10px auto 0}
  .local-in,.capa-in,.faq-in,.cto-in{grid-template-columns:1fr}
  .ag-grid,.cards-pq,.pasos{grid-template-columns:repeat(2,minmax(0,1fr))}
  .cards-giro{grid-template-columns:repeat(2,minmax(0,1fr))}
  .ag.ag-uno{grid-template-columns:1fr}
  .sec{padding:96px 0}
}
@media (max-width:767px){
  :root{--gut:16px}
  .barra{min-height:0;padding:10px 12px}
  .barra p{font-size:14px;line-height:20px}
  .cab-in{min-height:60px}
  .hero{margin-top:-60px;padding-top:60px}
  .cab-logo img{width:150px}
  .cab-cta{display:none}
  .hero-in{padding-top:26px;padding-bottom:6px}
  .hero h1{font-size:12px;line-height:20px;margin-bottom:10px}
  .hero-t{font-size:30px;line-height:36px;margin-bottom:16px}
  .ac-pw{font-size:15px;line-height:22px;padding:5px 11px}
  .ac-pw::after{inset:-6px -3px}
  .hero-chips{gap:8px 6px;margin-bottom:18px}
  .hero-lead{font-size:16px;line-height:22px;margin-bottom:22px}
  .hero-cta{gap:6px 18px;margin-bottom:22px}
  .gradient-button{font-size:16px;line-height:16px}
  .hero-google{width:190px}
  .escena{height:486px;max-width:none;margin-top:6px}
  .reel,.visor{top:46%}
  .circulo{width:300px;height:300px;margin:-150px 0 0 -150px}
  .escena{--rw:172px}
  .reel{border-radius:18px;border-width:3px}
  .p-izq2,.p-der2{opacity:0}
  .visor i{width:20px;height:20px}
  .visor span{top:16px;right:18px}
  .cc-tag{font-size:12px;padding:7px 12px 7px 10px}
  .cc-tag b{font-size:13.5px}
  .n-web{display:none}
  .n-web .n-tx small{display:none}
  .n-crm{display:none}
  .n-chat{left:0;bottom:0;width:200px;padding:7px 9px}
  .chat{max-height:70px}
  .chat li{font-size:11.5px}
  .n-capa{display:none}
  .n-tx b{font-size:12.5px}
  .escena-pie h2{font-size:19px;line-height:24px}
  .escena-pie p{font-size:14px;line-height:20px}
  .cinta{min-height:50px}
  .cinta-pista{animation-duration:38s}
  .ci{font-size:15px;padding:0 18px}
  .logos{padding:0 0 34px}
  .logos-t{font-size:19px;line-height:24px;margin-bottom:16px}
  .logos-fila{border-radius:0;padding:14px 0}
  .logos-pista{gap:44px;padding-right:44px}
  .logos-pista li{width:110px;height:44px}
  .logos-pista img{max-width:110px;max-height:42px}
  .sec{padding:90px 0}
  .sec-cab{margin-bottom:28px}
  .sec h2,.top-t,#num-t,#met-t,.faq-cab h3{font-size:28px;line-height:34px}
  .sec-intro,.faq-cab>p,.capa-txt>p:not(.pastilla){font-size:16px;line-height:24px}
  /* tarjetas en carrusel deslizable con la siguiente asomándose (el texto sigue completo en el HTML) */
  .cards-serv{flex-direction:column;gap:16px}
  .cards-serv>li{flex-basis:auto}
  .cards-proy,.ag-grid,.cards-giro{display:flex;flex-wrap:nowrap;justify-content:flex-start;overflow-x:auto;scroll-snap-type:x mandatory;gap:12px;margin:0 calc(-1 * var(--gut));padding:4px var(--gut) 16px;scrollbar-width:none}
  .cards-proy::-webkit-scrollbar,.ag-grid::-webkit-scrollbar,.cards-giro::-webkit-scrollbar{display:none}
  .cards-proy>li,.ag-grid>article,.cards-giro>li{flex:0 0 86%;scroll-snap-align:start}
  .serv{padding:22px;min-height:0}
  .serv-ic{width:56px;height:56px}
  span.serv-ic{width:46px;height:46px;margin:5px}
  .serv h3{font-size:20px;line-height:26px}
  .proy,.proy:nth-child(4),.proy:nth-child(5){grid-column:auto}
  .local{padding:90px 0}
  .ciudades{grid-template-columns:1fr}
  .cards-giro{gap:12px}
  .giro{padding:20px}
  .capa-in{gap:28px}
  .ag.ag-uno{padding:26px 20px;gap:18px}
  .ag.ag-uno .ag-li{grid-template-columns:1fr}
  .ag.ag-uno h3{font-size:26px;line-height:32px}
  .cards-pq,.pasos,.preguntas,.vs-cols,.cto-form{grid-template-columns:1fr}
  .cards-pq{margin-bottom:60px}
  .cifras{grid-template-columns:repeat(2,minmax(0,1fr))}
  .cifra{font-size:44px}
  .cifra-et{font-size:14px;line-height:35px}
  .preguntas li{padding:18px 18px 18px 60px}
  .preguntas li::before{left:16px}
  .cto-form{padding:20px}
  .acp-puente h2{font-size:26px;line-height:32px}
  .pie-g{grid-template-columns:1fr;gap:32px}
  .pie-barra{justify-content:center;text-align:center;padding-bottom:96px}
  .ac-wa{padding:0;width:64px;height:64px;justify-content:center;gap:0}
  .ac-wa-txt{display:none}
  .ac-wa-logo svg{width:36px;height:36px}
  .ac-wa-foto{position:absolute;left:-12px;top:-12px;width:32px;height:32px;border-width:2px}
  .ac-wa-punto{top:-15px;right:-15px}
  .ac-wa-panel,.ac-wa-globo{left:12px;right:12px;width:auto}
}
@media (max-width:400px){
  .cc-tag span:last-child{display:none}
  .n-chat{width:210px}
  .n-web{width:150px}
}

/* entradas al hacer scroll (como .ac-ent de adcenter.com.mx). Solo se esconde lo que el JS arma y nunca lo que ya está en pantalla */
@media (prefers-reduced-motion:no-preference){
  html.js .ac-ent{opacity:0;transform:translateY(30px) scale(.988);transition:opacity .85s cubic-bezier(.16,1,.3,1),transform .85s cubic-bezier(.16,1,.3,1)}
  html.js .ac-ent.ac-ent-ok{opacity:1;transform:none}
}

/* ---------- Q/A 14-oct ---------- */
.nw{white-space:nowrap}
.ciudad-chips{display:flex;flex-wrap:wrap;gap:8px;margin-top:14px}
.ciudad-chips span{display:inline-flex;align-items:center;padding:7px 14px;border-radius:999px;background:rgba(255,255,255,.12);border:1px solid rgba(255,255,255,.2);color:#fff;font:600 14px/1.2 var(--f-tit)}
.proy-tipo.proy-obra{background:#FFF0D9;color:#B86A00}
.cto-forms{display:flex;flex-direction:column;gap:20px;min-width:0}
.cto-correo{display:grid;grid-template-columns:1fr 1fr;gap:14px;padding:26px 28px;border-radius:16px;background:#fff;color:var(--texto)}
.cto-correo .ancho{grid-column:1/-1}
.cto-correo-cab{display:flex;align-items:center;gap:12px;padding-bottom:12px;border-bottom:1px solid #ECECF3}
.cto-correo-cab .ic{width:40px;height:40px;padding:9px;border-radius:50%;background:var(--azul-f);color:var(--azul);flex:none}
.cto-correo-cab b{display:block;font:600 18px/22px var(--f-tit);color:var(--tinta)}
.cto-correo-cab small{display:block;font-size:14px;color:var(--intro)}
.cto-correo label{display:block;font:600 14px/20px var(--f-txt);color:var(--tinta);margin-bottom:6px}
.cto-correo input,.cto-correo textarea{width:100%;min-height:50px;padding:12px 14px;border-radius:8px;border:1px solid #D8D8D8;font:400 16px/1.4 var(--f-txt);color:var(--tinta);background:#fff}
.cto-correo input:focus,.cto-correo textarea:focus{outline:none;border-color:#1670F9;box-shadow:0 0 0 3px rgba(22,112,249,.18)}
.cto-correo .gradient-button{width:100%;min-height:52px}
.cto-correo .gradient-button[disabled]{opacity:.6;cursor:wait;transform:none}
.form-estado{font-size:15px;line-height:1.4;min-height:0}
.form-estado.ok{color:#1F8A3A}.form-estado.mal{color:#B42318}
@media (max-width:767px){.cto-correo{grid-template-columns:1fr;padding:20px}}
/* áreas táctiles de 44 px en pantallas táctiles (y siempre en el pie) */
.pie ul a{min-height:44px}
@media (pointer:coarse){
  .ac-pw{min-height:44px;padding-top:11px;padding-bottom:11px}
  .ac-pw::after{display:none}
}
@media (max-width:767px){.hero-chips{gap:8px 6px}}
.ag-leer,.cto-datos a{min-height:46px}
@media (max-width:767px){.visor span{top:auto;bottom:16px;right:16px}.reel figcaption{max-width:calc(100% - 20px);font-size:11.5px}}

/* ---------- ajustes técnicos del Q/A (molde paginaswebculiacan) ---------- */
/* 9 · pausa del carrusel: 44 px reales; sin JS o con movimiento reducido no aparece */
.reels-pausa{position:absolute;z-index:7;left:6px;top:0;width:44px;height:44px;border:0;border-radius:50%;background:#fff;color:var(--tinta);display:grid;place-items:center;cursor:pointer;box-shadow:0 8px 20px rgba(9,0,85,.18)}
.reels-pausa .ic{width:18px;height:18px}
.reels-pausa .ic-play,.reels-pausa[aria-pressed="true"] .ic-pausa{display:none}
.reels-pausa[aria-pressed="true"] .ic-play{display:block}
.reels-pausa:hover{background:var(--lila)}
html:not(.js) .reels-pausa{display:none}
@media (prefers-reduced-motion:reduce){.reels-pausa{display:none}}
/* 8 · globo de Leo: no sale en pantallas chicas */
@media (max-width:480px){.ac-wa-globo{display:none!important}}
/* 10 · menú de celular sin JS: los enlaces quedan a la vista */
html:not(.js) .cab-ham,html:not(.js) .cab-cerrar,html:not(.js) .cab-nav-cta{display:none!important}
@media (max-width:1023px){
  html:not(.js) .cab-in{flex-wrap:wrap;justify-content:center;padding-bottom:6px}
  html:not(.js) .cab-logo{position:static;transform:none}
  html:not(.js) .cab-nav{position:static;transform:none;visibility:visible;width:100%;max-width:none;flex-direction:row;flex-wrap:wrap;justify-content:center;margin:0;padding:0;box-shadow:none;border-radius:0;background:none;overflow:visible}
  html:not(.js) .cab-nav a{font-size:15px;line-height:20px;min-height:44px;padding:12px 10px}
}

/* banda tinta justo debajo del menú (Fer 14-oct, igual que paginaswebculiacan); el hero ya no se mete bajo la cabecera */
.cinta-arriba+.hero,.cinta-arriba+.hero[id]{margin-top:0;padding-top:0}
.cab{background:#fff}
.giro-logos .giro-txt{font-size:12.5px;line-height:1.15;overflow-wrap:anywhere;padding:6px}
@media (max-width:767px){.capa-txt .gradient-button,.faq-mas .gradient-button{width:100%;font-size:16px;line-height:20px;text-align:center}}
.giro-logos .giro-txt{overflow-wrap:normal;word-break:normal;hyphens:none}
@media (max-width:400px){.giro-logos .giro-txt{font-size:11.5px}.capa-cards li{padding:18px;column-gap:12px}.capa-cards .ic{width:42px;height:42px;padding:10px;margin:5px}.capa-cards h3{font-size:18px;line-height:24px}}

/* ---------- proyectos variados (Fer 14-oct): web, video, Google Ads, Meta Ads y agentes de IA ---------- */
.cards-proy{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}
.proy,.proy:nth-child(4),.proy:nth-child(5){grid-column:auto;display:flex;flex-direction:column}
.proy .proy-vista{aspect-ratio:16/9}
.proy-tipo.t-web{background:#F1E6FF;color:#7A2BD9}.proy-tipo.t-video{background:#FFF0D9;color:#B86A00}
.proy-tipo.t-gads{background:#E4EEFF;color:#0F56C4}.proy-tipo.t-meta{background:#E7F0FF;color:#0866FF}.proy-tipo.t-ia{background:#E3F7E6;color:#1F8A3A}
.proy-estado{display:inline-block;align-self:flex-start;margin:-4px 6px 8px;padding:2px 8px;border-radius:4px;background:#FFF0D9;color:#B86A00;font:700 12px/20px var(--f-txt)}
.proy-logo-txt{font:700 16px/1.2 var(--f-tit);color:var(--tinta)}
.proy-marco-video .proy-vista{position:relative;background:#0B0060}
.pv-fondo{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;filter:blur(18px) brightness(.7);transform:scale(1.2)}
.proy-marco-video .proy-vista img.pv-fondo{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;filter:blur(18px) brightness(.65);transform:scale(1.2)}
.proy-marco-video .proy-vista video.pv{position:absolute;top:8%;bottom:8%;left:50%;transform:translateX(-50%);height:84%;width:auto;max-width:none;aspect-ratio:9/16;object-fit:cover;border-radius:10px;border:3px solid #fff;box-shadow:0 10px 24px rgba(0,0,0,.35)}
.pc-vista{flex-direction:column;gap:4px;place-items:center;display:flex;justify-content:center;background:linear-gradient(150deg,#F5F8FF,#EEF2FF)}
.p-meta .pc-vista{background:linear-gradient(150deg,#F2F6FF,#EAF0FF)}
.pc-logo{width:30px;height:30px;margin-bottom:6px}
.pc-cifra{font:600 52px/1 var(--f-tit);color:var(--tinta);letter-spacing:-.01em}
.pc-etq{font:500 15px/1.3 var(--f-txt);color:var(--intro)}
.p-ia{grid-column:1/-1!important;display:grid!important;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:32px;align-items:center;padding:30px 32px;background:var(--oscuro);border:0;color:#fff}
.p-ia h3{color:#fff;margin:12px 0 8px;font:600 28px/34px var(--f-tit)}
.p-ia .proy-giro{color:rgba(255,255,255,.78);font-size:16px;line-height:24px;margin:0}
.p-ia .proy-tipo{margin:0}
.pia-clientes{display:flex;flex-wrap:wrap;gap:8px;margin-top:16px}
.pia-clientes li{padding:6px 12px;border-radius:999px;background:rgba(255,255,255,.12);border:1px solid rgba(255,255,255,.2);font:600 14px/1.2 var(--f-tit);color:#fff}
.pia-chat{background:#fff;border-radius:16px;padding:14px 16px;color:var(--tinta);border-left:3px solid #25D366}
.pia-cab{display:flex;align-items:center;gap:7px;font:600 14px/1.2 var(--f-txt);margin-bottom:10px}
.pia-cab .ic{width:18px;height:18px}
.pia-chat .chat{max-height:none;justify-content:flex-start}
.pia-chat .chat li{font-size:14px}
.pia-nota{margin-top:10px;font-size:12px;color:#8A86A3}
.p-ia:hover{transform:none}
@media (max-width:1023px){.cards-proy{grid-template-columns:repeat(2,minmax(0,1fr))}.p-ia{grid-template-columns:1fr}}
@media (max-width:767px){
  .cards-proy{display:flex}
  .p-ia{grid-column:auto!important;display:flex!important;flex-direction:column;align-items:stretch;padding:22px 18px;gap:18px}
  .p-ia h3{font-size:22px;line-height:28px}
  .pc-cifra{font-size:44px}
}
.proy-pie:not(:has(.proy-logo)){justify-content:flex-start;min-height:0;margin-bottom:10px}
@media (max-width:767px){.cards-proy{align-items:flex-start}}
@media (max-width:767px){
  .p-ia{padding:18px 16px;gap:12px}
  .p-ia h3{font-size:19px;line-height:24px;margin:8px 0 4px}
  .p-ia .proy-giro{font-size:14px;line-height:20px}
  .pia-clientes{margin-top:10px;gap:6px}.pia-clientes li{font-size:12.5px;padding:5px 10px}
  .pia-chat{padding:10px 12px}.pia-chat .chat li{font-size:12.5px}
  .pia-chat .chat li:nth-child(3){display:none}
  .pia-nota{margin-top:6px;font-size:11px}
}

/* ---------- piezas reales en Proyectos (Fer 14-oct) ---------- */
.proy-tipo.t-seo{background:#E7E6F5;color:#090055}
.pa-vista{position:relative;display:block!important;overflow:hidden;background:linear-gradient(150deg,#F5F8FF,#EEF2FF)}
.pa-vista-oscura{background:linear-gradient(150deg,#0B0060,#2B1497)}
.pa-rotulo{position:absolute;z-index:3;left:10px;top:10px;display:inline-flex;align-items:center;gap:6px;padding:5px 10px 5px 8px;border-radius:999px;background:#fff;box-shadow:0 4px 12px rgba(9,0,85,.14);font:600 12px/1 var(--f-txt);color:var(--tinta)}
.pa-rotulo .ic{width:16px;height:16px}
.pa-piezas{position:absolute;inset:44px 10px 10px;display:flex;gap:8px;justify-content:center;align-items:stretch}
.pa-piezas img{height:100%;width:auto;min-width:0;max-width:34%;object-fit:cover;border-radius:8px;box-shadow:0 6px 14px rgba(9,0,85,.18);background:#fff}
.p-galeria .pa-piezas{inset:44px 10px 34px}
.pa-cifra{position:absolute;z-index:3;right:10px;bottom:8px;padding:4px 10px;border-radius:999px;background:var(--tinta);color:#fff;font:500 12px/1.3 var(--f-txt)}
.pa-cifra b{font:600 14px/1 var(--f-tit);color:#FFD58A}
.pa-videos{gap:6px}
.proy-vista .pa-videos video.pv-mini{position:static;transform:none;height:100%;width:auto;aspect-ratio:9/16;max-width:24%;object-fit:cover;border-radius:8px;border:2px solid rgba(255,255,255,.85);box-shadow:none;background:#1d1470}
.pa-sitio .pa-fondo{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:top}
.pa-sitio .pa-anuncio{position:absolute;z-index:2;left:10px;right:10px;bottom:34px;width:auto;max-width:calc(100% - 20px);height:auto;border-radius:10px;box-shadow:0 10px 26px rgba(9,0,85,.28);border:1px solid #E8E8F2}
.pa-sitio .pa-movil{position:absolute;z-index:2;right:12px;bottom:-30%;width:26%;height:auto;border-radius:12px;border:3px solid #fff;box-shadow:0 10px 24px rgba(9,0,85,.25)}
.pa-app{position:absolute;z-index:2;right:12px;top:10px;bottom:10px;margin:0;display:flex;flex-direction:column;align-items:center}
.pa-app img{height:100%;width:auto;border-radius:12px;border:3px solid #fff;box-shadow:0 10px 24px rgba(9,0,85,.28);object-fit:cover;object-position:top}
.pa-app figcaption{position:absolute;bottom:8px;left:50%;transform:translateX(-50%);white-space:nowrap;padding:3px 8px;border-radius:999px;background:#FFF0D9;color:#B86A00;font:700 10.5px/1.3 var(--f-txt);border:1px dashed #E8B66B}
.pa-seo{position:absolute;z-index:2;left:10px;top:10px;display:flex;flex-direction:column;gap:6px}
.pa-seo li{padding:5px 10px;border-radius:999px;background:rgba(255,255,255,.95);box-shadow:0 4px 12px rgba(9,0,85,.16);font:600 12px/1.2 var(--f-tit);color:var(--tinta)}
.pa-seo li::before{content:"✓ ";color:#1F8A3A}
/* agente de IA: más vivo */
.pia-marcas{display:flex;align-items:center;gap:8px;margin:14px 0 2px}
.pia-mk{display:grid;place-items:center;width:40px;height:40px;border-radius:12px;background:#fff}
.pia-mk .ic{width:24px;height:24px}
.pia-openai{color:#000}.pia-wa{color:#25D366}
.pia-mas{font:600 18px/1 var(--f-tit);color:rgba(255,255,255,.6)}
.pia-chat{background:#EFEAE2;background-image:radial-gradient(rgba(0,0,0,.035) 1.2px,transparent 1.6px);background-size:18px 18px;border-left:0;padding:0;overflow:hidden;box-shadow:0 18px 40px rgba(0,0,0,.25)}
.pia-cab{background:#008069;color:#fff;margin:0;padding:10px 12px;gap:10px}
.pia-cab b{display:block;color:#fff;font-size:14px}
.pia-cab small{display:block;font-size:11.5px;color:rgba(255,255,255,.8);font-weight:400}
.pia-av{display:grid;place-items:center;width:32px;height:32px;border-radius:50%;background:#fff;color:#000;flex:none}
.pia-av .ic{width:18px;height:18px}
.pia-cab .ejemplo{background:rgba(255,255,255,.16);color:#fff;border-color:rgba(255,255,255,.4)}
.pia-chat .chat{padding:12px}
.pia-chat .chat .ia{background:#fff}
.pia-chat .chat .cli{background:#D9FDD3}
.pia-chat mark{background:#FFF1C2;color:#5C4300;padding:0 4px;border-radius:4px;font-weight:700}
.pia-chat mark.ok{background:#D9FDD3;color:#0B6B2E}
.pia-nota{padding:0 12px 10px;margin:0}
@media (prefers-reduced-motion:no-preference){
  html.js .p-ia.visto .pia-chat .chat li{animation:entra-noti .5s cubic-bezier(.2,.8,.2,1) both}
}
@media (max-width:767px){
  .pa-cifra{font-size:11px}.pa-cifra b{font-size:13px}
  .pa-seo li{font-size:11px;padding:4px 8px}
  .pia-marcas{margin-top:10px}.pia-mk{width:34px;height:34px}
}
@media (max-width:767px){.barra{min-height:60px;box-sizing:border-box}}